Physical activity has profound benefits for cancer patients; however, cancer patients are not getting enough PA to achieve these health benefits 1,2,3(image of checklist showing the cancer-related health outcomes benefits by PA – Table 1). Oncologists hold a unique position, as they are highly trusted by patients and patients would be more motivated to exercise if recommended by their oncologist 4. However, oncologists do not regularly discuss PA with patients 5.
Not only do patients benefit, but so do oncologists. What’s in it for oncologists? Exercise has the potential to improve oncologists planned course of treatment and treatment effectiveness.
- There is potential for exercise to improve treatment tolerance, specifically some evidence of improved chemotherapy completion rate; increased intensity of dose and reduced dose adjustments 1,6.
- There is strong evidence demonstrating improved survival for breast, prostate and colon cancer 3. This has yet to be established for other cancer types but may have the same effect.
- Preliminary evidence in animal studies shows the potential role in exercise altering tumor biology, such as improved vascularization of tumors which could improve delivery of chemotherapies to tumors. There is also evidence of tumor suppressor genes being activated and increased apoptosis of tumors, among other impacts on the hallmarks of cancer 2.
These are just some of the profound ways exercise can impact course of treatment, with evidence in this field continuing to emerge.
A webinar series would be an effective and efficient method to train oncologists on PA for cancer survivors, so they can improve treatment. These webinars will address knowledge of the PA guidelines, types, amounts, intensity and timing 2. It will also address, contraindications, safety, and strategies to assess, advice and refer patients 3. Knowledge is powerful and this knowledge can help oncology profoundly.
Interested in learning more? Please visit https://oncologypapractices.law.blog. Your feedback and suggestions are valuable!
Appendix
Table 1. Benefits of Exercise for Cancer-Related Health Outcomes (Schmitz et al., 2019)

References
- Campbell, K. L., Winters-Stone, K. M., Wiskemann, J., May, A. M., Schwartz, A. L., Courneya, K. S., … & Morris, G. S. (2019). Exercise guidelines for cancer survivors: consensus statement from international multidisciplinary roundtable. Medicine & Science in Sports & Exercise, 51(11), 2375-2390.
- Patel, A. V., Friedenreich, C. M., Moore, S. C., Hayes, S. C., Silver, J. K., Campbell, K. L., … & Denlinger, C. (2019). American College of Sports Medicine roundtable report on physical activity, sedentary behavior, and cancer prevention and control. Medicine & Science in Sports & Exercise, 51(11), 2391-2402.
- Schmitz, K. H., Campbell, A. M., Stuiver, M. M., Pinto, B. M., Schwartz, A. L., Morris, G. S., … & Patel, A. V. (2019). Exercise is medicine in oncology: engaging clinicians to help patients move through cancer. CA: a cancer journal for clinicians, 69(6), 468-484.
- Jones, L. W., Courneya, K. S., Fairey, A. S., & Mackey, J. R. (2004). Effects of an oncologist’s recommendation to exercise on self-reported exercise behavior in newly diagnosed breast cancer survivors: a single-blind, randomized controlled trial. Annals of Behavioral Medicine, 28(2), 105-113.
- Hardcastle, S. J., Kane, R., Chivers, P., Hince, D., Dean, A., Higgs, D., & Cohen, P. A. (2018). Knowledge, attitudes, and practice of oncologists and oncology health care providers in promoting physical activity to cancer survivors: an international survey. Supportive Care in Cancer, 26(11), 3711-3719.
- Bland, K. A., Zadravec, K., Landry, T., Weller, S., Meyers, L., & Campbell, K. L. (2019). Impact of exercise on chemotherapy completion rate: a systematic review of the evidence and recommendations for future exercise oncology research. Critical reviews in oncology/hematology.
Hi Denise,
I like your elevator pitch! It is very well structured, convincing and precise. You are knowledgable about this subject and your goal is clear. I’m sure it will help you achieve your project.
The addition of several resources is an important criterion for scientists such as oncologists. The first two benefits of exercise for cancer treatment (tolerance and survival) come from robust evidence. However, I wonder about the third element. Improving vascularization of a tumor promotes its growth and thus the progression of the disease. I don’t mean that it doesn’t improve chemotherapy treatment at all. However, perhaps oncologists will have some questions about this source 🙂
Finally, I appreciate the details you give about the content of your Webinar and also the benefits of using your tool.
Congratulations! Very well done 🙂
Marilyn
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Hi Denise,
You have a very strong message, it is new information and it is evidence based.
And good catch when mentioning what’s in it for oncologist to attend these Webinars, although you could possibly mention it at the beginning of your video as a startling start for grabbing attention;
” Want to dramatically improve your practice and play a role in improving your patients lives then this is the right place to start… !”
something like that? this is just an example on top of my head.
And regarding the table of facts, if you have percentages and significant numbers it would be appealing to mention that as well in big figures, physicians like facts and numbers ! 😀
Excited to see your video !
Nooran
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Hi Denise,
Your elevator pitch has important characteristics for your target audience:
1) It clearly describes your webinar, so those who watch your elevator pitch will know exactly what to expect.
2) It is evidence-based.
3) It has a table that in this case “talks more than a thousand words”.
I am just not sure if it is too long – hopefully not! But I am sure you will be able to figure it out once you start to create the video.
Great job! Looking forward to seeing the final result!
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